As a professional musician, the summer is my very slow season contrary to popular opinion. I have been spending my time getting my print media into the hands of potential clients. This morning found me stuffing envelopes with brochures & cards, and then mapping out my drive to different venues. Funerals homes, spas, banquet halls and even a school proves that nothing is off limits to me. I even visit nursing homes, hospices, and adult day cares. It is important to be aware of all of the potential opportunities that exist. Sometimes, I have to put extra effort into finding them for myself.
It is also the responsibility of a creative individual to diversify as much as possible. The bulk of my business consists of weddings; however, that does not mean that I can’t perform graveside or bedside for a dying patient. Last week, I was hired to perform on the platform of a MetroMover station. Strange? Yes. Fun? Absolutely.
The emails are finished. The driving around and introducing myself is finished. The walnuts are currently being munched on, and I think that I am going to take a nap shortly. The thing to realize about all of the work that happened today is that nothing may come of any of it. A job has not been landed, and there isn’t an immediate paycheck. The hustle is like that. You have to continue to produce and put forth effort while hoping that something comes through. Also, you have to smile as the bills come in and your account dwindles.
This is important to remember when people ask for free performances or discounted services. For one thing, it is insulting to be asked to work for free. While it is my passion, make no mistake about it, this is a job. It takes money in order for me to make money. The lovely brochures that I passed out cost a pretty penny. If I do not get out of my bed all day, money is being spent on air, electricity, water, wi-fi, etc. It is not possible for me to take care of myself by simply giving services away.